Mautic, your automation tool for inbound marketing
Managing large amounts of customer data can be anything from a problem to a fantastic opportunity. It is a problem when you do not have an adequate inbound marketing tool that, in addition to collecting this data, allows you to take advantage of it by dynamizing it and automating actions. And it is an opportunity when we are able to organize the information to launch different attraction and loyalty campaigns. Today, the most suitable tool for this purpose is Mautic . Article index Inbound marketing automation What functionalities will Mautic provide you? Segmentation Launching campaigns Email creation Preparation and implementation of forms Creating landing pages Action scoring system Integrations Custom reports Why inbound marketing? Inbound marketing automation Mautic is a platform that allows you to optimize your company's resources by automating inbound marketing campaigns . What does this mean? Imagine having a large library where you can organize all the demographic and behavioral data of the users who visit your page, being able to segment them by creating lists for different actions. And how do we obtain this data? Well, through the Mautic form, which we will implement on the website in question.These leads constitute a highly valuable asset for sales and marketing teams . What functionalities will Mautic provide you? Mautic is an inbound marketing tool that focuses on users potentially interested in the products we sell through our website, although it monitors any visit. It gives you a clear picture of your customer base and takes actions automatically . These are its main functionalities: SEGMENTATION Knowing our audience is vital to knowing how to address them. Mautic allows users to be grouped into different lists according to the conditions that we indicate. Of course, a user can USA Student Phone Number List be on different lists, since they are not mutually exclusive. LAUNCHING CAMPAIGNS Having segmented user lists , you will be able to carry out automated email marketing campaigns. The format, content, tone, etc. varies. depending on the type of audience you are addressing. EMAIL CREATION Mautic allows the creation and tracking of emails in different formats, being able to use multiple templates. PREPARATION AND IMPLEMENTATION OF FORMS It's the key to all this. Forms are the channel through which you will capture user data in the form of new leads . It must consist of an exchange; That is, it has to provide value in some way to the potential client . You can use predefined templates or design them to your liking, focusing on the data that you are most interested in obtaining.
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CREATING LANDING PAGES Mautic not only creates emails to send to segmented users who arrive through the form it also creates. In addition, it also allows you to create the landing page where said form will be implemented. ACTION SCORING SYSTEM Mautic offers a system that allows you to assign scores to the possible actions that a user performs with your company ( lead scoring ). In this way, the user will accumulate points until you consider it appropriate to contact them or lose them if they move away from the objective. INTEGRATIONS The tool offers multiple integrations with other platforms . Whether content managers, CRM or social networks. CUSTOM REPORTS With Mautic you will have analytical reports of the users who interact with your website with just one click. But that's not all, there is much more you can do with Mautic. We invite you to discover this fantastic inbound marketing tool. Why inbound marketing ? At Business Go we rely on an inbound marketing methodology to increase sales and attract leads , creating a database from which to contact customers through different campaigns. What does it mean? That we believe in non-intrusive marketing, that which provides value to the audience . Only in this way can we achieve customer attraction, conversion and subsequent loyalty. Therefore, we recommend the use of a tool that allows you to automate these actions such as Mautic.
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